Premium Pouch Global – Record-Breaking First Half of 2025

The first half of 2025 has been the strongest in Premium Pouch Global’s history.

With revenue soaring over 400% to €11.5 million, strong momentum in both Finland and Sweden, and accelerating expansion across Europe, we are proud to share the highlights of our H1 Business Review.

Key achievements from H1 2025:

• 📈 Revenue growth: €11.5 million, marking the close of our second fiscal year.

• 🇫🇮 Finland: Greatest became one of the top-selling pouch brands across all major channels.

• 🇸🇪 Sweden: A local subsidiary and sales team were established to drive direct consumer demand.

• 🌍 European expansion: Multiple new distribution agreements signed, laying the foundation for rapid growth.

• 🏭 Supply reliability: Thanks to strategic inventory decisions, we met rising demand without any delays.

Our vision is clear: to make Greatest not only the leading pouch brand in Finland but also one of the most recognized names across Europe. The second half of 2025 will be a turning point as we launch new products, strengthen our position in the Nordics, and accelerate our European presence.

Curious about the full story?

Download our H1 Business Review 2025.