In Finland, we have a strong, decades-long background in the use of snus, which gives us a significant advantage as the nicotine pouch market opens up. In a country where such products are commonly used, we already have data on the types and strengths of nicotine pouches that customers prefer. Traditional snus rarely features exotic flavors; people are accustomed to mint and tobacco-flavored pouches. Unlike our Puff & Pouch range, Greatest takes this into account. Greatest Cold Dry is a lightly flavored pouch with a super kick of mint, and its popularity has exceeded all our expectations. Sales volumes are significantly ahead of other flavors/brands.
This clearly works in Finland, and to our pleasant surprise, in almost all markets. People generally do not want strong flavors for daily use.
Greatest #1
One of the undeniable frontrunners in the market is Greatest, a brand that has rapidly gained traction among former snus users in the Nordics and across Europe. Premium Pouch Global recognized the need for a product that replicates the snus experience without the legal and health drawbacks, leading to the creation of Greatest—a nicotine pouch designed to deliver the intense, satisfying sensation snus users crave.
In Finland, Greatest has clearly established itself as the top product, and if current trends continue, it’s on track to become an even bigger sensation. The social media hype is enormous, with a surge of new users joining every week.
We take immense pride in this vote of confidence in our brand and our expertise.
In recent months, Greatest has expanded into two new retail chains, and the results have been phenomenal.
Super product in e-commerce game
The Greatest pouch has quickly become a sensation in the EU e-commerce scene! We’ve launched it in over 50 different online stores across Europe, and in most of these, it has rapidly become the top-selling product within just a few months. This isn’t just another nicotine pouch; it’s a game-changer that’s winning over customers with its exceptional quality and flavor. The demand is soaring, and it’s clear that Greatest is setting new standards in the market. Get ready to see it dominate even more!
A European Success Story
The expansion of Greatest into over 50 e-commerce platforms across Europe marks a significant milestone for the brand. It solidifies our position as one of the leaders in nicotine product development. This growth has greatly increased brand awareness and has been a crucial signal to wholesalers. Thanks to the strong performance in e-commerce, we have successfully established new wholesale partnerships.
The most exciting thing about Greatest pouch
The most thought-provoking aspect of Greatest pouch is why we offer it in only one flavor and strength. The reason is simple: if it’s not broken, why fix it?
Just like Redbull and Coca-Cola, which thrived with a single product for a long time, Greatest has found its winning formula.
As long as it keeps growing exponentially, you know it works.
But don’t worry—we plan to introduce more flavors and strengths in the future. For now, let’s focus on growing the brand from big to MASSIVE. 😉
(And by the way, we’ve already made a milder 8mg option for those who asked!)